Events
EMMA Awards for Excellence in Marketing Gala
May 15 2012
The Jefferson Theater
5:30 p.m. Networking/Cocktail Hour
6:30 p.m. Awards Presentation
Join us for a gala evening of hors d'oeuvres, mingling, and celebrating the work of Central Virginia’s finest marketing professionals.
The Central Virginia Chapter of the American Marketing Association proudly presents the 2012 award winners for excellence in the following categories:
Overall Marketing Excellence
Print/Collateral
Print Advertising
Broadcast Advertising
Digital Marketing
Logo/Graphic Identity
Non-Profit
Direct Marketing
In-House Publications
NEW! People's Choice Award
This year, one of the ways we're "shaking it up" is by adding a People's Choice Award! When you enter the Jefferson on May 15th, you'll get a ticket and YOU can vote on the best marketing piece. The winner will be presented with an EMMA trophy at the end of the show.
We're keeping it local: Blenheim Vineyards wine and brews from Starr Hill Brewing Company will be served at the EMMA Awards. Thank you to both of these companies for sponsoring our event. Our other fabulous sponsors include The Hook, McClung Companies and PrintSource.
A portion of this year's event proceeds will benefit American Red Cross: Virginia Mountain Region in support of Louisa County earthquake relief as well as future Red Cross needs in the Central Virginia area.
$35 AMA Members
$50 Non-Members
$30 Students
RSVP online or to centralvaama@gmail.com by May 11, 2012.
Daily Deals Deconstructed with Living Social
April 25 2012
April 25, 2012
5:30 - 7:30p.m.
The Boar's Head Arbor & Patio
Overview
Join the Central Virginia Chapter of the American Marketing Association and Adam Palmer, Escapes Evangelist with Living Social Escapes to deconstruct the daily deal phenomenon. You will learn how deal platforms can be an asset to your marketing plan.
Details & Admission
Enjoy appetizers and a cash bar while networking on the beautiful Boar's Head patio. Learn the ins and outs of the daily deal phenomenon.
AMA Members: $17
Non-Members: $27
RSVP: e-mail info@centralvaama.org or online by clicking here.
Everything a Marketer Should Know About Printing
March 21 2012
5:30 - 7:30p.m.
PrintSource
Overview
Join the Central Virginia Chapter of the American Marketing Association at PrintSource for an informative tour of the printshop. You will learn the print process and tips from the pros on how to make your print pieces even better. Refreshments and beverages will be served.
Details & Admission
PrintSource
3315 Berkmar Drive
Charlottesville, Va 22901
AMA Members: $17
Non-Members: $27
RSVP: e-mail info@centralvaama.org
Superbowl XLVI and Local Media Strategy
February 22 2012
5:30 - 7:30p.m.
Inova Solutions Conference Room
Overview
Join the Central Virginia Chapter of the American Marketing Association and Jaye Urgo, Sales Manager at NBC29, for a discussion of local media strategy directly relating to Superbowl 46. We'll take an in-depth look at how local businesses utilized NBC29 and the Superbowl to raise awareness of their products and services, including specific goals and preliminary return on investment information. Light refreshments and beverages will be served.
About Guest Speaker, Jaye Urgo
Born and raised in Meriden, Connecticut, Jaye received a BA in English from William & Mary. After working in newspaper and magazine advertising, joined WVIR-TV in 1985 and have been there since. After a short period of calling on local accounts, he became Regional Sales Manager, specializing in sales to agency accounts, such as the Virginia Lottery, banks, grocery stores, furniture stores, and restaurant chains. Now, in addition to those responsibilities, Jaye is Local Sales Manager, supervising the NBC29 local sales force.
Jaye specializes in creating local and regional media stategies for his clients. Buyers and planners at agencies often rely on him for market information and help in formulating their media plan. He also trains his staff in the use of media planning and presentation software.
Jaye lived in Nelson County from 1980 to 2005 and has been a Charlottesville/Albemarle resident since. He plays guitar in Soul Transit Authority and Jazz Collective #9. However, Jaye says the real stars of the family are his wife, who will be receiving her PhD in Nursing from UVA in May, his son, currently on tour in Europe with his band, The War on Drugs, who appeared on Late Night with Jimmy Fallon last month, and his stepdaughter, who is a national spokesperson for the Juvenile Diabetes Research Foundation and the Artificial Pancreas Project.
Details & Admission
Inova Solutions Conference Room
110 Avon Street
Charlottesville, Va 22902
AMA Members: $17
Non-Members: $27
RSVP by clicking here or e-mail info@centralvaama.org
Onward! The Book, The Quest, The Results
January 18 2012
5:30 - 7:30pm
The Local
Overview
Onward! The book, The quest, The Results
Join the Central VA chapter of the American Marketing Association as we explore “Onward”, by Howard Schultz, the returning CEO of Starbucks. A facilitated discussion of this book and the Starbucks turnaround through marketing, standardization and good old-fashioned training will enlighten participants with a true and invigorating strategy for moving on when everything seems bleak. Participants should read the book prior to the meeting for the best opportunities for interaction. However, if you’d prefer to watch the discussion, perhaps an after-meeting inspiration is more to your liking. Join us as we go “Onward” in January!
Details and Admission
The Local
824 Hinton Ave.
Charlottesville, Va 22902
434.984.9749
Directions: http://thelocal-cville.com/location
AMA Member: $17
Non-Member: $27
RSVP to info@centralvaama.org
Holiday Networking at Blue Mountain Brewery
December 08 2011
Thursday, December 8th
5:30 - 7:30pm
Overview
Join us for Holiday Networking at Blue Mountain Brewery! See BMB's new event space, enjoy a pint of your favorite brew or a sampler and catch up with colleagues.
Details and Admission
Blue Mountain Brewery
9519 Critzers Shop Road
Afton, Virginia 22920
540.456.8020
Directions: http://www.bluemountainbrewery.com/visit/
$25 for all attendees
Admission fee includes either 1 pint of beer or a sampler of all available ales & lagers and a variety of the famous BMB pizza.
RSVP to info@centralvaama.org
About Blue Mountain Brewery
http://www.bluemountainbrewery.com/brewery/
Small Business Marketing Panel
November 17 2011
Join Charlottesville businesses Jaggers Communications, Jean Theory and The Farm Cville for a panel discussion on marketing.
Key Takeaways:
-Learn how local, small businesses are marketing in a down economy
-Discover do’s and don’ts of small business marketing
-Learn how to grow a startup business through marketing
-Network with small business owners and share ideas
Business Profiles:
Jaggers Communications
As president of reputation management firm Jaggers Communications in Charlottesville, Va., Marijean Jaggers is a social media specialist providing education and counsel to clients in several industries in the U.S. and Europe. She also provides counsel to clients throughout Central Virginia including the executive management team of the Charlottesville Albemarle Airport, managing the organization’s media efforts.
www.marijeanjaggers.com
Jean Theory
http://www.jeantheory.com/
(1) The idea that worn with an old t-shirt, bare feet and a ponytail; or worn with a nice top, high heels, and some fabulous jewelry, jeans are appropriate for (almost) any occasion.
(2) The idea that every girl has at least one pair of jeans that she doesn't love, and would happily trade them for a pair that she does.
(3) A fantastic boutique defined by the above.
The Farm Cville
The Farm Cville is a neighborhood gourmet grocery for Charlottesville, VA. The Farm serves local people and promotes local products, offering flavorful and healthy food for locals’ everyday comings and goings. http://www.facebook.com/TheFarmCville
Details:
Thursday, November 17, 2011
5:30 p.m.
CitySpace
On the Downtown Mall
100 5th Street NE
Charlottesville, Va 22902
AMA Members: $17
Non-Members: $27
RSVP: info@centralvaama.org
Social Media at The Southern
September 27 2011
Sponsored by The Southern Cafe & Music Hall
September 27, 2011
5:30 - 9:00pm
Join social media and internet marketing maven Steinar Knutsen as he discusses the latest tips and trends at The Southern Cafe and Music Hall. Network with marketing colleagues from across Central Virginia and enjoy light fare.
Schedule of Events
5:30pm Networking
6:45pm Intro
7:00pm Presentation
8:00pm Q&A
About Steinar Knutsen
Steinar Knutsen is President & CEO of New Site Media Group, LLC, an Internet marketing and new media production company in Charlottesville, Virginia. He is a seasoned strategic marketing professional with hands-on experience executing marketing campaigns at Fortune 500 companies and small to mid-size businesses. His passion for marketing, technology and teaching are the winning combination that drive Steinar to help businesses succeed online.
Details & Admission
The Southern Cafe & Music Hall
103 South 1st. Street
Charlottesville, VA 22902
(434) 977-5590
$17 AMA Members / $27 Non-Members
Register and pay online or RSVP to info@centralvaama.org.
Summer Networking at Stinson Vineyards
August 10 2011
5:30 - 7:30 p.m.
Overview
Join us for the kick-off of another great year of AMA programming with Summer Networking at Stinson Vineyards! Meet the 2011-12 AMA Board, taste the varietals and catch up with colleagues. Admire the Blue Ridge views as you discover this newly-opened winery in beautiful Crozet, Virginia.
Details and Admission
Stinson Vineyards
4744 Sugar Hollow Rd.
Crozet VA 22932
434.823.7300
Directions: http://www.stinsonvineyards.com/visit.html
$10 AMA Members / $15 Non-Members
Admission fee includes wine tasting, one glass of your favorite varietal and refreshments.
RSVP to info@centralvaama.org
About Stinson Vineyards
Stinson Vineyards opened in June, 2011 as an evironmentally sustainable, family run boutique vineyard located at the scenic foothills of Virginia's Blue Ridge Mountains. Nestled in "downtown" White Hall, the winding driveway boasts some of the area's best views. A repurposed garage winery combines modern architecture and equipment with traditional winemaking techniques. To learn more about Stinson Vineyards, please visit their website or facebook page.
2011 EMMA Awards Gala at The Jefferson Theater
May 17 2011
The Central Virginia Chapter of the American Marketing Association proudly presents the
2011 award winners for excellence in the following categories:
Overall Marketing Excellence
Print/Collateral
Print Advertising
Broadcast TV
Internet Marketing
Broadcast Radio
Logo/Graphic Identity
Non-Profit
In-House Publications
Direct Marketing
Join us for a gala evening of hors d'oeurves, music, mingling, and celebrating the work of Central Virginia’s finest marketing professionals.
May 17, 2011
6:00pm Cocktail Reception
7:00pm Awards Presentation hosted by Jay James
$30 AMA Members
$30 Non-Member Entrants
$45 Non-Members
RSVP to info@centralvaama.org
Beyond Demographics: Customer Profiling that Drives the Bottom Line
April 21 2011
Join branding and communications whiz Margaret Mariani for a workshop session to learn:
1) Why knowing your customer beyond the demographics is important to driving the bottom line
2) Tools to build your own consumer personas
3) A guide on how to tailor your message and medium to your different customer groups
4) Understanding the role and effectiveness of prioritizing your customer base
About Margaret Mariani
Margaret has over 10 years of experience working for clients such as Audi, SONY and Walmart as well as with small business owners and start-ups. Her time working at top agencies McKinney, GSD&M and The Martin Agency have honed her skills at psychologically understanding and motivating the consumer. Margaret’s specialized approach to target audience analysis always incites fresh ideas and delivers results. She can be reached at @mmariani.
Thursday, April 24, 2011
5:30 p.m.
CitySpace
On the Downtown Mall
100 5th Street NE
Charlottesville, Va 22902
AMA Members: $17
Non-Members: $27
rsvp and pre-pay online
questions? info@centralvaama.org
